{"id":7425,"date":"2026-06-10T12:41:48","date_gmt":"2026-06-10T09:41:48","guid":{"rendered":"https:\/\/nuts.fi\/?p=7425"},"modified":"2026-06-10T15:19:37","modified_gmt":"2026-06-10T12:19:37","slug":"nuts-syote-attracts-first-timers-lured-by-a-friend","status":"publish","type":"post","link":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/","title":{"rendered":"NUTS Feed gathers first-timers: &#8216;Lured by a friend&#8217;"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The NUTS Sy\u00f6te trail running event will take place this weekend in the stunning Sy\u00f6tte National Park. Elina Mikkola is one of the first-timers at NUTS Sy\u00f6te. She comes to the event from Yli-Iki, next to Pudasj\u00e4rvi and quite traditionally &#8220;lured by a friend&#8221;.  <br\/><br\/>&#8211; &#8220;In the spring, Taru was worried about not having a jogging buddy. I went &#8211; both for trail running and now for Sy\u00f6te. I&#8217;ve really taken to the sport and especially to running on soft surfaces,&#8221; says Elina.  <\/p>\n\n\n\n<p>The training has been done in moderation and stress injuries have been avoided. They had to search a bit for a place for the hill training. <br\/><br\/>&#8211; &#8220;Our terrain is so flat that we had to look a little further afield for a training hill.&#8221;<br\/><br\/>Elina and Taru will both start the 25 km race, and the plan is to run the same distance.<br\/><br\/>&#8211; &#8220;The aim is to finish within the time limits. To see what fitness is good for. I expect to outdo myself.&#8221;  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/IMG_0421-rotated.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/IMG_0421-rotated.jpeg\" alt=\"\" class=\"wp-image-7419\" style=\"width:475px;height:auto\" srcset=\"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/IMG_0421-rotated.jpeg 480w, https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/IMG_0421-225x300.jpeg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><figcaption class=\"wp-element-caption\">Elina Mikkola receives her NUTS baptism in Sy\u00f6te. She was inspired to participate and to trail running in general by a friend. <\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading\"><strong>First-timer<\/strong>choices &amp; equipment purchases<\/h3>\n\n<p>As a newcomer to the sport, Elina also had to make equipment purchases. Most importantly, she cites new shoes &#8211; just in time for trail running. And what energy does a first-timer rely on?  <br\/><br\/>&#8211; &#8220;For the most part, I go with Hartsport. I&#8217;m used to the taste of it, having had it on ski trips. I also have Jolloks, a couple of energy gels and salt tablets in my vest.&#8221;  <br\/><br\/>Elina&#8217;s hobbies range from day hiking to longer hikes and ski trips.<br\/><br\/>&#8211; &#8220;I think the basic fitness is good. The physical work helps, because you have a cattle farm and you also have hobbies with horses at home.&#8221; <br\/><br\/>He has not yet thought about the next race.  <br\/><br\/>&#8211; &#8220;Let&#8217;s see how this goes first, and then we&#8217;ll continue with the training. Maybe next summer for the next race. The main goal is a feel-good event.&#8221;  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-arikkeliin-1024x724.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-arikkeliin-1024x724.jpg\" alt=\"\" class=\"wp-image-7414\" style=\"width:1028px;height:auto\" srcset=\"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-arikkeliin-1024x724.jpg 1024w, https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-arikkeliin-300x212.jpg 300w, https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-arikkeliin-768x543.jpg 768w, https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-arikkeliin-1536x1086.jpg 1536w, https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-arikkeliin.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">NUTS The longitudinal sections of the Sy\u00f6tte served up wet passes in 2025. Photo by Rami Valonen <\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Pelts&#8217; encouragement boosted Marjo&#8217;s NUTS debut<\/h3>\n\n<p>Marjo Mattila&#8217;s NUTS debut is nine years ago in the Pallas-Hetta 55 km race. In addition to the beautiful scenery, the most memorable aspects of the race were the sense of community and encouragement. <br\/><br\/>&#8211; &#8220;Peltsi was cheering me on a couple of kilometres before the finish and shouted that now there will be some fit women. I had to run,&#8221; Marjo recalls. <br\/><br\/>&#8211; &#8220;The feeling of being able to run that distance was amazing.&#8221; Marjo runs on the greens of the Tawastia Trail Club and incenses hers. &#8220;It&#8217;s my tribe. That&#8217;s who I came to run for and that&#8217;s my crew. A lot of crying and laughing together, mostly laughing, and a lot of things experienced.&#8221;<\/p>\n\n<p>&#8220;It&#8217;s always nice to go running with the TTC.&#8221;  <br\/><br\/>How has your preparation for the 40 km race been going?- &#8220;Bad enough that I stubbed my toe on a guy&#8217;s foot during the footwork training. The last few days have been spent resting with a blue big toe waiting to run. And I dropped an iron on the same foot &#8211; luckily straight from the cupboard, so it wasn&#8217;t hot,&#8221; laughs Marjo.   <\/p>\n\n<p>Expectations for the race come from the emotional side. &#8220;Great scenery and hopefully good weather. Nice people and that famous NUTS feeling.&#8221;  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Artikkeliin-Marjo-e1781079402939.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1470\" height=\"1410\" src=\"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Artikkeliin-Marjo-e1781079402939.jpg\" alt=\"\" class=\"wp-image-7417\" srcset=\"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Artikkeliin-Marjo-e1781079402939.jpg 1470w, https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Artikkeliin-Marjo-e1781079402939-300x288.jpg 300w, https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Artikkeliin-Marjo-e1781079402939-1024x982.jpg 1024w, https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Artikkeliin-Marjo-e1781079402939-768x737.jpg 768w\" sizes=\"auto, (max-width: 1470px) 100vw, 1470px\" \/><\/a><figcaption class=\"wp-element-caption\">Marjo Mattila&#8217;s first NUTS memoir is Pallas-Hetta 55 km from 2017.<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Welcome by the Event Director: &#8220;See you at the finish line&#8221;<\/h3>\n\n<p>Sanna Hirvonen gets her baptism of fire in Sy\u00f6tte as event manager. She promises that the trails will remain unchanged, offering a varied and also beginner-friendly experience. There will be varied terrain from longitudinal trees to more technical sections.  <\/p>\n\n<p>&#8220;The race is suitable for all levels of runners &#8211; from kids and juniors up to 40 km,&#8221; says Sanna.<\/p>\n\n<p>And highlights the essential equipment: &#8220;Make sure you have the essential equipment for your journey. There is a reason for this, and our event staff can check your equipment at the start or along the way. &#8220;The list of compulsory equipment can be found in the event guide, <a href=\"https:\/\/nutssyote.fi\/fi\/#info\" target=\"_blank\" rel=\"noreferrer noopener\">on the race website<\/a>.<\/p>\n\n<p>The number of participants at NUTS Sy\u00f6tte is at the same level as a year ago. Last year there were 720 registrations, of which 694 started. Now there are a few more registrations. Finally, Sanna reminds us of a few important points. &#8220;Please help a fellow runner if they need help. Don&#8217;t leave litter in nature, and especially: enjoy the trails and scenery of Sy\u00f6tte. See you at the finish. &#8220;<\/p>\n\n<p>Text by Sami Sundstr\u00f6m<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NUTS Sy\u00f6te trail running event will take place this weekend in the stunning Sy\u00f6tte National Park. Elina Mikkola is one of the first-timers at NUTS Sy\u00f6te. She comes to the event from Yli-Iki, next to Pudasj\u00e4rvi and quite traditionally &#8220;lured by a friend&#8221;. &#8211; &#8220;In the spring, Taru was worried about not having a&#8230;<\/p>\n","protected":false},"author":11,"featured_media":7413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[74,88,116],"tags":[121,117,120,118],"class_list":["post-7425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nuts-syote-2","category-nuts-trail-running","tag-current-affairs","tag-trail-running","tag-trail-running-2","tag-trail-running-event"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NUTS Feed gathers first-timers: &#039;Lured by a friend&#039; - NUTS Trail Running<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NUTS Feed gathers first-timers: &#039;Lured by a friend&#039; - NUTS Trail Running\" \/>\n<meta property=\"og:description\" content=\"The NUTS Sy\u00f6te trail running event will take place this weekend in the stunning Sy\u00f6tte National Park. Elina Mikkola is one of the first-timers at NUTS Sy\u00f6te. She comes to the event from Yli-Iki, next to Pudasj\u00e4rvi and quite traditionally &#8220;lured by a friend&#8221;. &#8211; &#8220;In the spring, Taru was worried about not having a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/\" \/>\n<meta property=\"og:site_name\" content=\"NUTS Trail Running\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nutstrailrunning\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-10T09:41:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T12:19:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-kisaennakko-Sami.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanna Hirvonen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nutsfi\" \/>\n<meta name=\"twitter:site\" content=\"@nutsfi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanna Hirvonen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/\"},\"author\":{\"name\":\"Sanna Hirvonen\",\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/#\\\/schema\\\/person\\\/a87d63e908dc2eb604b2300a19c903c8\"},\"headline\":\"NUTS Feed gathers first-timers: &#8216;Lured by a friend&#8217;\",\"datePublished\":\"2026-06-10T09:41:48+00:00\",\"dateModified\":\"2026-06-10T12:19:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/\"},\"wordCount\":809,\"publisher\":{\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nuts.fi\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Syote-kisaennakko-Sami.jpg\",\"keywords\":[\"current affairs\",\"trail running\",\"trail running\",\"trail running event\"],\"articleSection\":[\"News\",\"NUTS Sy\u00f6te\",\"NUTS Trail Running\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/\",\"url\":\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/\",\"name\":\"NUTS Feed gathers first-timers: 'Lured by a friend' - NUTS Trail Running\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nuts.fi\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Syote-kisaennakko-Sami.jpg\",\"datePublished\":\"2026-06-10T09:41:48+00:00\",\"dateModified\":\"2026-06-10T12:19:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nuts.fi\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Syote-kisaennakko-Sami.jpg\",\"contentUrl\":\"https:\\\/\\\/nuts.fi\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Syote-kisaennakko-Sami.jpg\",\"width\":2000,\"height\":1414},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/nuts-syote-attracts-first-timers-lured-by-a-friend\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Etusivu\",\"item\":\"https:\\\/\\\/nuts.fi\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NUTS Feed gathers first-timers: &#8216;Lured by a friend&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/nuts.fi\\\/en\\\/\",\"name\":\"NUTS \u2013 Ihan parasta poluilla!\",\"description\":\"Your best run ever!\",\"publisher\":{\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nuts.fi\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/#organization\",\"name\":\"Northern Ultra Trail Service - NUTS oy\",\"url\":\"https:\\\/\\\/nuts.fi\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nuts.fi\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/nuts-logo-white.svg\",\"contentUrl\":\"https:\\\/\\\/nuts.fi\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/nuts-logo-white.svg\",\"caption\":\"Northern Ultra Trail Service - NUTS oy\"},\"image\":{\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nutstrailrunning\",\"https:\\\/\\\/x.com\\\/nutsfi\",\"https:\\\/\\\/www.instagram.com\\\/nutsfi\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nuts.fi\\\/en\\\/#\\\/schema\\\/person\\\/a87d63e908dc2eb604b2300a19c903c8\",\"name\":\"Sanna Hirvonen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5cb60cd97141b3f2d5afbd77facaa4e4e2abfcee977d0e9071cae791cc4b9d09?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5cb60cd97141b3f2d5afbd77facaa4e4e2abfcee977d0e9071cae791cc4b9d09?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5cb60cd97141b3f2d5afbd77facaa4e4e2abfcee977d0e9071cae791cc4b9d09?s=96&d=blank&r=g\",\"caption\":\"Sanna Hirvonen\"},\"url\":\"https:\\\/\\\/nuts.fi\\\/en\\\/author\\\/sanna\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NUTS Feed gathers first-timers: 'Lured by a friend' - NUTS Trail Running","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/","og_locale":"en_US","og_type":"article","og_title":"NUTS Feed gathers first-timers: 'Lured by a friend' - NUTS Trail Running","og_description":"The NUTS Sy\u00f6te trail running event will take place this weekend in the stunning Sy\u00f6tte National Park. Elina Mikkola is one of the first-timers at NUTS Sy\u00f6te. She comes to the event from Yli-Iki, next to Pudasj\u00e4rvi and quite traditionally &#8220;lured by a friend&#8221;. &#8211; &#8220;In the spring, Taru was worried about not having a...","og_url":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/","og_site_name":"NUTS Trail Running","article_publisher":"https:\/\/www.facebook.com\/nutstrailrunning","article_published_time":"2026-06-10T09:41:48+00:00","article_modified_time":"2026-06-10T12:19:37+00:00","og_image":[{"width":2000,"height":1414,"url":"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-kisaennakko-Sami.jpg","type":"image\/jpeg"}],"author":"Sanna Hirvonen","twitter_card":"summary_large_image","twitter_creator":"@nutsfi","twitter_site":"@nutsfi","twitter_misc":{"Written by":"Sanna Hirvonen","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/#article","isPartOf":{"@id":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/"},"author":{"name":"Sanna Hirvonen","@id":"https:\/\/nuts.fi\/en\/#\/schema\/person\/a87d63e908dc2eb604b2300a19c903c8"},"headline":"NUTS Feed gathers first-timers: &#8216;Lured by a friend&#8217;","datePublished":"2026-06-10T09:41:48+00:00","dateModified":"2026-06-10T12:19:37+00:00","mainEntityOfPage":{"@id":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/"},"wordCount":809,"publisher":{"@id":"https:\/\/nuts.fi\/en\/#organization"},"image":{"@id":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/#primaryimage"},"thumbnailUrl":"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-kisaennakko-Sami.jpg","keywords":["current affairs","trail running","trail running","trail running event"],"articleSection":["News","NUTS Sy\u00f6te","NUTS Trail Running"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/","url":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/","name":"NUTS Feed gathers first-timers: 'Lured by a friend' - NUTS Trail Running","isPartOf":{"@id":"https:\/\/nuts.fi\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/#primaryimage"},"image":{"@id":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/#primaryimage"},"thumbnailUrl":"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-kisaennakko-Sami.jpg","datePublished":"2026-06-10T09:41:48+00:00","dateModified":"2026-06-10T12:19:37+00:00","breadcrumb":{"@id":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/#primaryimage","url":"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-kisaennakko-Sami.jpg","contentUrl":"https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-kisaennakko-Sami.jpg","width":2000,"height":1414},{"@type":"BreadcrumbList","@id":"https:\/\/nuts.fi\/en\/nuts-syote-attracts-first-timers-lured-by-a-friend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Etusivu","item":"https:\/\/nuts.fi\/en\/"},{"@type":"ListItem","position":2,"name":"NUTS Feed gathers first-timers: &#8216;Lured by a friend&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/nuts.fi\/en\/#website","url":"https:\/\/nuts.fi\/en\/","name":"NUTS \u2013 Ihan parasta poluilla!","description":"Your best run ever!","publisher":{"@id":"https:\/\/nuts.fi\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nuts.fi\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nuts.fi\/en\/#organization","name":"Northern Ultra Trail Service - NUTS oy","url":"https:\/\/nuts.fi\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nuts.fi\/en\/#\/schema\/logo\/image\/","url":"https:\/\/nuts.fi\/wp-content\/uploads\/2025\/02\/nuts-logo-white.svg","contentUrl":"https:\/\/nuts.fi\/wp-content\/uploads\/2025\/02\/nuts-logo-white.svg","caption":"Northern Ultra Trail Service - NUTS oy"},"image":{"@id":"https:\/\/nuts.fi\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nutstrailrunning","https:\/\/x.com\/nutsfi","https:\/\/www.instagram.com\/nutsfi\/"]},{"@type":"Person","@id":"https:\/\/nuts.fi\/en\/#\/schema\/person\/a87d63e908dc2eb604b2300a19c903c8","name":"Sanna Hirvonen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5cb60cd97141b3f2d5afbd77facaa4e4e2abfcee977d0e9071cae791cc4b9d09?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5cb60cd97141b3f2d5afbd77facaa4e4e2abfcee977d0e9071cae791cc4b9d09?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5cb60cd97141b3f2d5afbd77facaa4e4e2abfcee977d0e9071cae791cc4b9d09?s=96&d=blank&r=g","caption":"Sanna Hirvonen"},"url":"https:\/\/nuts.fi\/en\/author\/sanna\/"}]}},"taxonomy_info":{"category":[{"value":74,"label":"News"},{"value":88,"label":"NUTS Sy\u00f6te"},{"value":116,"label":"NUTS Trail Running"}],"post_tag":[{"value":121,"label":"current affairs"},{"value":117,"label":"trail running"},{"value":120,"label":"trail running"},{"value":118,"label":"trail running event"}]},"featured_image_src_large":["https:\/\/nuts.fi\/wp-content\/uploads\/2026\/06\/Syote-kisaennakko-Sami-1024x724.jpg",1024,724,true],"author_info":{"display_name":"Sanna Hirvonen","author_link":"https:\/\/nuts.fi\/en\/author\/sanna\/"},"comment_info":0,"category_info":[{"term_id":74,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":74,"taxonomy":"category","description":"","parent":0,"count":14,"filter":"raw","cat_ID":74,"category_count":14,"category_description":"","cat_name":"News","category_nicename":"news","category_parent":0},{"term_id":88,"name":"NUTS Sy\u00f6te","slug":"nuts-syote-2","term_group":0,"term_taxonomy_id":88,"taxonomy":"category","description":"","parent":0,"count":3,"filter":"raw","cat_ID":88,"category_count":3,"category_description":"","cat_name":"NUTS Sy\u00f6te","category_nicename":"nuts-syote-2","category_parent":0},{"term_id":116,"name":"NUTS Trail Running","slug":"nuts-trail-running","term_group":0,"term_taxonomy_id":116,"taxonomy":"category","description":"","parent":0,"count":3,"filter":"raw","cat_ID":116,"category_count":3,"category_description":"","cat_name":"NUTS Trail Running","category_nicename":"nuts-trail-running","category_parent":0}],"tag_info":[{"term_id":121,"name":"current affairs","slug":"current-affairs","term_group":0,"term_taxonomy_id":121,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":117,"name":"trail running","slug":"trail-running","term_group":0,"term_taxonomy_id":117,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":120,"name":"trail running","slug":"trail-running-2","term_group":0,"term_taxonomy_id":120,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":118,"name":"trail running event","slug":"trail-running-event","term_group":0,"term_taxonomy_id":118,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/nuts.fi\/en\/wp-json\/wp\/v2\/posts\/7425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nuts.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nuts.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nuts.fi\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nuts.fi\/en\/wp-json\/wp\/v2\/comments?post=7425"}],"version-history":[{"count":5,"href":"https:\/\/nuts.fi\/en\/wp-json\/wp\/v2\/posts\/7425\/revisions"}],"predecessor-version":[{"id":7436,"href":"https:\/\/nuts.fi\/en\/wp-json\/wp\/v2\/posts\/7425\/revisions\/7436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nuts.fi\/en\/wp-json\/wp\/v2\/media\/7413"}],"wp:attachment":[{"href":"https:\/\/nuts.fi\/en\/wp-json\/wp\/v2\/media?parent=7425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nuts.fi\/en\/wp-json\/wp\/v2\/categories?post=7425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nuts.fi\/en\/wp-json\/wp\/v2\/tags?post=7425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}