NUTS x Taigakoru

Thousands of years ago, the landscapes of the North were shaped by ice and wind, leaving behind trails that wanderers and nature lovers have followed year after year. Now, these same paths call trail runners to take on their challenges.

The NUTS x Taigakoru necklace is a tribute to preserving the northern trails and honoring nature. It brings together three essential elements for runners: the trails, the northern light, and the fells. Its lines follow the winding routes that lead the wearer through challenges and goals.

NUTS x Taigakoru is not just a piece of jewelry – it is a memory and a promise. A promise to keep moving forward, to respect the northern wilderness, and to find one’s own path – whether on treeless fells or forested slopes. This necklace is for you, the one running toward your goals – not just to measure your limits, but because every step on the trail is part of a greater story that you are writing, one stride at a time.

Discover the NUTS 2025 necklaces created by Taigakoru on their website!

FOODIN with us for the entire trail running season!

We’re thrilled to welcome FOODIN as a supporter of the entire NUTS trail running season!

Every participant gets a treat! FOODIN is gifting each runner with their newly launched Dandy Candy date bar! With Dandy Candy, every day is candy day! These delicious date-based candies are a guilt-free indulgence you can enjoy daily. Perfect as a candy alternative, snack, energy boost, or even during endurance sports. The Sour Lemon flavor blends zesty lemon with soft, sweet dates – a delightful combo for fans of sour treats.

Plus, special attention for our youngest runners: NUTS Junior participants will be spoiled at the finish line with Banana Caramel bars courtesy of FOODIN!

You’ll also find FOODIN at every event during bib pickup. Visit their promo booth to enter an amazing giveaway – with prizes including free entries to upcoming NUTS events and tasty product packages.

Come say hi to the FOODIN crew at the NUTS HEL event – you’ll find them in the expo area in their own tent!

NUTS x Vauhtisammakko

NUTS x Vauhtisammakko – Train Smart for the Summer Season with the RunFrog App! 📲

Thanks to the NUTS x Vauhtisammakko collaboration, you can now get support for your training and preparation for this summer’s trail events using Vauhtisammakko’s RunFrog app!

What is @vauhtisammakko?
Founded in 2003, Vauhtisammakko is a Finnish fitness company offering a wide range of coaching and services for runners and fitness enthusiasts of all levels. But it’s more than just workouts – it’s a vibrant community that helps people feel better and enjoy life! 🐸

So what’s RunFrog?
RunFrog is Vauhtisammakko’s running app designed to help you train for NUTS trail running events! With structured training plans, you’ll build your training load gradually and safely in line with your chosen distance. The app offers tailored coaching programs – and best of all, the NUTS Karhunkierros programs are already available! 😍

The app also includes tips on trail running technique, event prep, and much more to support your training. 🏃🏻

This spring, training programs will be available in the app for:
✅️ NUTS Karhunkierros
✅️ NUTS Ylläs Pallas
✅️ NUTS Pyhä
✅️ NUTS HEL

Special Offer: All NUTS participants can access the app and its training plans for 6 months for just €50 (regular price €99)! 🙌

👉 Get the app and support your training here: https://www.runfrog.com/fi/tuote/nuts-runfrog-sovellus/ (link in bio!)

For more info about Vauhtisammakko’s coaching services, visit: vauhtisammakko.com 🤜🤛

Sinebrychoff Fuels the Finish Line at NUTS Events!

Next summer’s NUTS events will once again feature finish line drinks provided by KOFF! 😎🔥
After conquering the trails, runners can refresh with the classic non-alcoholic Crisp Lager – and at selected events, exciting newcomers Crisp Radler Mango-Passion and Crisp Radler Citrus will also be available. Plus, Powerade will be served at selected events too! 😍

Did you know this about @crispalkoholiton drinks? 👀
💥 Crisp Lager was awarded Best Non-Alcoholic or Low-Alcohol Beer in Finland’s “Best Beer” competition in 2023.
💥 Crisp is brewed carbon-neutrally at Sinebrychoff’s brewery in Kerava, Finland – and it’s vegan-friendly too!
💥 Non-alcoholic Radlers combine refreshing beer with delicious juice – a tradition born in 1920s Munich for cycling events, where athletes needed something light and revitalizing to drink.

Now that’s motivation – chasing that finish line with visions of your well-earned recovery drink! 💪

13KM & JUNIORS

NUTS KARHUNKIERROS 13 km Prizes Provided by Intersport Ruka! This year, the 13 km race prizes at NUTS Karhunkierros are brought to you by Intersport Ruka! Intersport Ruka is making a bigger splash than ever in the NUTS race village together with our event partners! They’ll be showcasing the latest top-tier releases from Merrell and Hoka shoes, as well as Leki poles – all available for testing and, of course, for purchase at their tent and store. Many runners are on the lookout for new shoes for the summer season’s challenges, and trail shoes wear out fast – so this concept is designed to serve the trail running community in the best way possible, especially with NUTS Karhunkierros kicking off the season. And naturally, there will be amazing deals you won’t want to miss!

See you soon!
– Kaisa, Liisa, Lauri & Petteri from Intersport Ruka

34KM

NUTS KARHUNKIERROS 34 km Prizes Provided by Vandernet! This year, the prizes for the 34 km race at NUTS Karhunkierros are brought to you by Vandernet! Vandernet Oy is a family-owned import company. Vandernet Sport & Outdoor offers a wide range of sports and outdoor products sourced directly from original manufacturers. Their products are sold nationwide through a network of retailers. Vandernet provides a full-service chain—from product delivery to sales and user training.

55KM

NUTS KARHUNKIERROS 55 km Prizes Provided by Merrell! This year, the prizes for the 55 km race at NUTS Karhunkierros are brought to you by Merrell! Merrell is the world’s best-selling outdoor footwear brand, holding a market share of about 15% of the global outdoor footwear market, with products sold in 190 countries. Founded in 1981 in Vermont, USA, Merrell has been making innovative footwear for over 40 years, designed for versatile outdoor use, sports, and leisure activities. Merrell’s DNA is rooted in nature, trails, mountains, and adventures, and their products are also perfect for an active lifestyle in cities.

At NUTS Karhunkierros, you’ll have the chance to test out award-winning footwear, including the MTL Long Sky 2 Matryx and Agility Peak 5.

83KM

NUTS KARHUNKIERROS 83 km Prizes Provided by RukaStore! This year, the prizes for the 83 km race at NUTS Karhunkierros are brought to you by RukaStore! RukaStore is the most versatile sports store in the region and the home of Ruka products. They offer everything from sports energy products, running shoes, and hiking gear to clothing and equipment. They also have many sample items available at 50% off, including brands like RAB and Craft.

166KM

NUTS KARHUNKIERROS 166 km Prizes Provided by Dynafit! This year, the prizes for the 166 km race at NUTS Karhunkierros are brought to you by Dynafit!
Dynafit is a brand specialized in mountain sports, created by athletes for athletes. Speed is in the brand’s DNA, and their mission is to equip athletes from head to toe, year-round, with the most efficient gear possible, whether it’s summer or winter. With smart materials, innovative technology, and the courage to forge new paths – these are the keys to their success. Dynafit products are minimalist, efficient, and extremely reliable, supporting demanding athletes in sports such as trail running, mountaineering, cycling, and ski touring.

Dynafit professionals will also be present at upcoming events, so be sure to stop by their booths for expert advice and the best tips for the trails! Throughout the year, gear and running tips will also be shared via social media!

166KM

In addition to the NUTS KARHUNKIERROS 166 km, prizes are provided this year by SUUNTO!
A compact power pack for big adventures.
The Suunto Race S offers all the performance of the Suunto Race model in a smaller and lighter form – the perfect choice for pushing your limits on the trails. With free offline maps, HRV tracking, and a 30-hour battery life, it’s a reliable companion for both training and the NUTS series.

This year, Suunto will award Suunto Race watches to the top three female and male finishers of the 166 km race!

166KM

The NUTS KARHUNKIERROS 166 km prizes also include NUTS x TAIGAKORU jewelry!
Taigakoru will present special NUTS jewelry to the top male and female finishers of the 166 km race!

Contura goes NUTS again!!

This year, Contura will once again be leading both the warm-up and cool-down at the NUTS Karhunkierros event! And hey, guess what?! This year, Contura will also be at the NUTS HEL event. The Contura booth will feature even more engaging activities than before, so stay tuned – you’ll hear more soon! 😉

Kuusamon Juusto will provide a delicious cheese bag for all prize winners at Karhunkierros!

Finns are known for sticking to their traditional tastes, but Kuusamon Juusto is ready to take on the challenge and aim for the moon. Continuing as a partner of NUTS Karhunkierros, Kuusamon Juusto will treat every prize winner to a delicious cheese bag!

Oikia – Why? Because it’s chips.

When it comes to the chips themselves, Oikia means that there’s no better snack to be found on Earth or on store shelves. Oikia chips are made from pure, locally grown northern potatoes. Each package tells you where the potatoes inside were grown. Every package is made environmentally friendly, including the materials and printing inks.

And when it comes to the chips themselves, Oikia means that there’s no better treat to be found anywhere. You simply can’t take chips too seriously or too lightly. Oikia chips are the most delicious form of potato, a crispy peace negotiator and the conqueror of gloom. We believe the answer to everything is chips.

Herkkumaa at NUTS Events!

In 2024, Herkkumaa was at the NUTS HEL event, and wow, how the pickles were a hit with runners at the aid stations! This year, Herkkumaa is expanding to other NUTS events as well, so hey runner, be sure to grab a pickle and keep those legs moving! 😉

NUTS leveraged Mall Voice’s audio advertising as part of their collaboration! ✨

NUTS partnered with Mall Voice to bring audio advertising across Finland! Mall Voice delivered high-quality and professional audio ads that perfectly captured the essence of NUTS, highlighting the most important thing from the leading trail running event organizer – high-quality and participant-friendly trail running events for everyone!

The production process with Mall Voice was smooth and flexible, with all requests taken into account. Communication and cooperation were effortless and seamless. The final result reflects the spirit and community of NUTS events.

B2B Producer

Sanna Hirvonen
0443302895
sanna@nuts.fi